The Public Investment Fund (PIF) has retained its position as the world’s most valuable sovereign wealth fund brand for the second consecutive year, according to Brand Finance’s 2025 report.
The brand value of PIF reached $1.2 billion, marking an 11% year-on-year increase, making it the fastest-growing sovereign fund brand in terms of value. This growth reflects PIF’s continued momentum and influence on the global stage.
PIF received an A+ brand strength rating, outperforming the average of peer sovereign wealth funds. Notably, the fund ranked 7th globally in the ratio of assets under management (AUM) to brand value, and it was the only sovereign wealth fund in the top 10 for this metric.
Brand Finance attributed PIF’s top ranking to multiple factors, including its strategic investment direction, high trust levels, increased brand awareness, and its role in advancing economic development. The report also highlighted the effectiveness of PIF’s investment portfolio, which includes subsidiaries and mega-projects in advanced development stages.
