The General Entertainment Authority (GEA) in Saudi Arabia has officially launched the “Entertainment Partner” program, designed to empower entrepreneurs and foster the growth of startups in the entertainment industry, as part of the Authority’s strategic plan to develop the sector and build a sustainable economic environment aligned with the objectives of Saudi Vision 2030.
The program targets a broad range of entertainment activities, including delivering live entertainment experiences to the public, event management and organization, crowd control, logistics services, ticket booking and sales, among other sector-related activities.
Participants will benefit from a comprehensive package of services including expert consultations, funding opportunities, training and mentoring programs, strategic networking to connect entrepreneurs with potential investors, and holistic support packages aimed at enhancing the success and sustainability of emerging ventures.
The six-month program includes interactive sessions conducted both in-person and virtually, providing participants with flexible access to resources and expertise tailored to their needs.
The GEA has called on all interested entrepreneurs and innovators in the entertainment field to apply through the program’s official online platform, with applications open until August 3, 2025.
