Egypt-based PropTech platform Nawy has acquired a majority stake in Dubai-based fractional property investment platform SmartCrowd, marking a strategic move to expand its presence in the UAE and the broader GCC markets.
While the acquisition cost remains undisclosed, the deal follows Nawy’s successful $52 million Series A funding round, part of a $75 million total raise, led by notable investors including e& Capital, Partech, March Capital Investments, Endeavor Catalyst, Development Partners International (DPI), Shorooq, VentureSouq, Outliers, Verod-Kepple Africa Ventures (VKAV), HOF Capital, and Plug and Play.
Founded in 2018, SmartCrowd enables users to invest fractionally in premium, income-generating real estate projects in Dubai, starting from just $150. To date, the platform has facilitated over $110 million in property transactions and distributed more than $40 million in rental income and capital gains, serving investors from over 130 countries. As of June 2025, SmartCrowd has successfully exited more than 50 properties.
One of its flagship offerings is Flip, which acquires undervalued assets, renovates them, and resells within 15 months, yielding an average 30% return on investment (ROI).
Nawy has also expanded its ecosystem by acquiring asset management and home-finishing startup ROA, relaunching it as Nawy Unlocked, a key part of its upcoming super-app. The ecosystem now includes Nawy Now (home financing), Nawy Shares (fractional ownership), Nawy Unlocked (asset enhancement), and Nawy Partners (B2B brokerage).
Nawy’s leadership team is composed of experienced professionals and experts in the PropTech sector, including notable figures such as Riz Ahmed, Adham Moshasha, Ammar Nawaz Malhi, CIM, along with Mostafa El-Beltagy, Ahmed Rafea, Mohamed Abou Ghanima, Aly Rafea, and other key talents who have played a vital role in the company’s success and its expansion in the GCC real estate market.
Currently serving over one million monthly users, Nawy’s gross merchandise value exceeds $3 billion. The integration of SmartCrowd aims to provide a comprehensive, tech-enabled platform for buying, managing, and investing in real estate across key MENA markets.
