Amazon UAE has entered into a strategic partnership with 7X, the UAE-based logistics holding group and parent company of EMX and Emirates Post. The collaboration is designed to transform last-mile delivery through a more sustainable and hyperlocal logistics model.
As part of the agreement, Amazon will use EMX’s Dark Stores — fulfilment hubs located within residential and commercial neighborhoods — to position high-demand products closer to customers. This setup will help improve delivery speed, reduce traffic congestion, and lower the environmental impact of logistics operations.
The initiative addresses the growing demand for fast access to essential items such as groceries, personal care products, electronics, and household goods. By moving inventory closer to where people live and work, the partnership also supports more efficient city planning and reduces reliance on long-distance transport.
Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Turkey, said:
“7X has been our long-standing valued partner since Amazon’s launch in the UAE, and this latest collaboration exemplifies our shared innovative spirit. This partnership underscores the power of inter-sector collaboration, demonstrating how logistics innovation and e-commerce expertise can converge to serve today’s digital and online retail landscape, while supporting the UAE’s infrastructure efficiency, transportation and sustainability goals.”
The partnership also aligns with the UAE’s broader vision for smart logistics and sustainable development. By shortening delivery distances, it helps reduce emissions and logistical inefficiencies.
Tariq Al Wahedi, Group CEO of 7X, commented:
“At 7X, we are building a dynamic ecosystem powered by innovative technology and continuous progress. This strategic collaboration with Amazon leverages our extensive network through our subsidiaries to enable seamless scaling, faster fulfilment, and smarter delivery solutions. As the partnership evolves, we look forward to exploring additional ways to support customer convenience, operational efficiency, and contribute to the UAE’s digital economy and sustainability ambitions.”
Amazon and 7X plan to scale this model further across the country as demand grows, reinforcing their shared commitment to innovation, customer experience, and environmentally responsible logistics.
