The company plans to use this funding to accelerate its international expansion, focusing especially on the UK and European markets. By offering its innovative WhatsApp Business solution, GoKwik aims to help direct-to-consumer (DTC) brands leverage conversational commerce to improve customer engagement, boost conversion rates, and enhance customer retention.
Abhishek Chandra, Chief Revenue Officer at GoKwik, emphasized the UK market’s importance:
“With e-commerce expected to account for 38% of total retail sales in the UK this year, and over 86% of UK adults using WhatsApp, the platform presents enormous opportunities for brands to engage effectively and continuously with their audience. However, many brands have yet to unlock WhatsApp’s full potential, and that’s what we aim to change through our solutions.”
Galina Chifina, Partner and CEO at RTP Global, added:
“We have witnessed GoKwik’s growth and its emergence as a key player in the European market over the past six months. The founding team’s clear vision and deep understanding of brand needs in an AI-driven world have made GoKwik an essential partner in the direct-to-consumer ecosystem.”
Founded in 2020 by Chirag Taneja, GoKwik offers integrated solutions that help online brands increase conversions, manage returns, and enhance customer communication. Its notable tools include:
- KwikCheckout, featuring return-to-origin protection,
- KwikEngage, a WhatsApp commerce solution,
- KwikPass, enabling one-click login,
- Return Prime, for efficient returns management.
Operating on a performance-based model, GoKwik generates revenue based on the value it creates or the transactions it enables, making it a trusted partner for DTC and e-commerce brands.
To date, the company has partnered with over 12,000 brands, enabling more than 130 million shoppers to complete purchases through its platform, with total transactions exceeding $3 billion in Gross Merchandise Value (GMV).
