Move the Needle Consultancy (MTNC), a consultancy firm specializing in e-commerce, has announced its investment in Best Kept Shared (BKS) — the UAE’s first platform dedicated to the rental and resale of luxury fashion.
This strategic move is part of MTNC’s vision to strengthen its position in the circular fashion economy and support BKS in becoming a key player in the future of luxury access across the Middle East.
Often dubbed the “Airbnb of fashion,” BKS allows women to rent high-end designer pieces from curated personal wardrobes across the region, delivering a unique and sustainable fashion experience.
Kelly Power, co-founder of Best Kept Shared, commented:
“Fashion rental is quickly becoming a major discovery channel for luxury brands, with leading global retailers such as Selfridges and Net-a-Porter integrating it into their D2C strategies.”
She added:
“With MTNC’s support, we are now focusing on scaling our tech infrastructure, expanding our brand partnerships, and growing our customer base across the region.“
Marie Gabriel, founder of MTNC, brings over 25 years of experience in retail and e-commerce, having held leadership positions at major global companies such as Amazon, Souq.com, and Namshi.
Founded in 2023, Best Kept Shared is the region’s first peer-to-peer platform enabling women to rent, lend, or sell luxury fashion items from their own wardrobes.
The platform promotes sustainability in the fashion industry and offers a more affordable and conscious alternative to traditional shopping.
