Branchsight, a marketing technology startup founded in 2021, has raised $550,000 in a new investment round led by Teknoloji Yatırım, with participation from notable investors Berkay Mollamustafaoğlu and Yaman Tunaoğlu.
Existing investor Arz Portfolio 4. Venture Capital Investment Fund, which joined the company in its first round, also contributed a follow-up investment in this round.
Operating with a SaaS model, Branchsight enables multi-location brands and dealerships to streamline the management of their digital assets, content, and advertising operations through a unified platform. The company’s standout modules — Digital Dealer and Dynamic Location Ads — are already being used by leading brands such as Michelin, Vestel, Vodafone, and Filli Boya.
The newly raised funds will be used to:
- Strengthen Branchsight’s presence in the European market
- Enhance the self-service features of its platform
- Expand its team, particularly in AI-driven R&D
Emre Gökşin, Founding CEO of Branchsight, commented:
“This investment will accelerate Branchsight’s globally scalable product vision. Our primary goals include further strengthening our current position in the European market, deepening the self-service capabilities of our product, and expanding the team for artificial intelligence R&D.”
Elif İnalkoç Gedikli, Investment Director at Teknoloji Yatırım A.Ş., stated:
“We have seen that Branchsight has successfully solved a critical problem such as the lack of standardization and management experienced by multi-location brands in digital marketing. The customer gains the startup has achieved in a short time and its organic expansion into international markets clearly demonstrate the power of the business model and its market potential. The founder’s deep market knowledge and vision encouraged us to be with them on this journey. We believe that the investment round will accelerate Branchsight’s global expansion, which started in Europe, and support their vision of becoming an end-to-end marketing management platform.”
Murat Onuk, Managing Partner of Arz Real Estate and Venture Capital Portfolio Management Inc., added:
“When we evaluate Branchsight, which offers innovative solutions in the field of data-driven marketing technologies in our investment portfolio, together with its current successful performance and sustainable growth potential in global markets, we are pleased to make a follow-up investment and contribute to the growth journey of the initiative. With this follow-up investment, we expect Branchsight to progress more strongly towards its product development, international expansion, and team growth goals.”
Branchsight was previously featured on the Swipeline Podcast in October 2023, highlighting its rapid rise and market relevance in the martech sector.
