BirdEye, a Saudi-based retail management platform, has announced the closing of its pre-seed funding round, raising SAR 2.2 million with participation from a private investment fund focused on supporting local tech startups in their early growth stages.
The round aims to accelerate the company’s expansion across the Kingdom, enhance its innovative tech offerings for the retail sector, and attract top local talent in programming, sales, marketing, and user experience to fuel its next growth phase.
As digital transformation accelerates and competition intensifies in the retail and e-commerce sectors, BirdEye emerges as a comprehensive smart platform, not limited to store management or payments, but offering an end-to-end ecosystem for modern retailers.
BirdEye was founded in November 2024. Led by Abdullah bin Omayrah, Abdulrahman Abdullah, Mazen Muhanna, and Mustafa Alrebat, BirdEye is committed to equipping retailers with smart, user-friendly tools that enable them to efficiently manage their daily operations and compete with larger markets.
Commenting on the funding round, Abdullah Bin Omairah, Co-founder and CEO, stated:
“We see this round as a turning point that allows us to fast-track our vision of building a smart retail experience tailored to the Saudi market. The support we received reflects investor confidence in our model and the market’s need for these solutions.”
With this investment, BirdEye positions itself as a strategic partner for Saudi retailers on their journey towards digital transformation, aligning with Saudi Vision 2030. The company focuses on empowering SMEs to grow and compete through a robust and user-friendly tech infrastructure.
Looking ahead, BirdEye plans to expand to more cities across Saudi Arabia, launch new strategic tech partnerships, and further enhance user experience and platform capabilities, while preserving the simplicity and practicality tailored for local merchants.
