McCann Content Studios Middle East has officially expanded its regional presence with a new office in Riyadh, Saudi Arabia, reinforcing its commitment to delivering agile, culturally relevant content to meet growing market needs.
Tarek Miknas, CEO of FP7McCann MENAT, emphasized:
At McCann Content Studios, we’re not just producing content — we’re building future-fit models that help our clients stay culturally relevant and commercially resilient. Everything we do moves at the rapid pace of the region’s transformation.
The new Saudi office, operating under FP7McCann Riyadh, is designed to serve clients seeking insight-led, platform-optimized content strategies. McCann Content Studios provides an integrated content ecosystem that brings together strategy, creativity, influencer marketing, production, community management, and performance analytics.
Since its inception, the studio has achieved a 150% growth in headcount, now boasting over 100 content professionals, and has invested heavily in a unified content model that allows brands to move quickly and effectively across digital channels.
As global social media ad spend is expected to hit $276.7 billion by 2025, and 93% of marketers plan to increase their investment, the demand for short-form, high-impact content continues to rise.
According to Sprout Social, 78% of consumers prefer discovering products via short-form video, signaling a shift in audience behavior.
Amr El Kalaawy, Regional Managing Director, FP7McCann KSA, commented:
“At McCann Content Studios, we’re not just creating content – we’re building future-ready models that drive both cultural relevance and business performance. Our integration in Riyadh brings clients closer to the full process.“
As part of the Saudi expansion, Fahad Mugharbel has been appointed Social Media Director, based in Riyadh. With strong experience in media and influencer engagement, Fahad will lead initiatives to enhance content effectiveness and cultural alignment for brands in the Kingdom.
Ibrahim Hasan, Head of Digital at McCann Content Studios, added:
“Content is no longer just a support function – it’s a key driver of business success. By investing in local talent, we deliver faster, more resonant solutions through an integrated, impact-driven model.“
The Riyadh office joins Dubai, Cairo, and Beirut, reinforcing McCann’s growing footprint in the MENA region.
