EFG Finance, part of EFG Holding, has announced the acquisition of its B2B marketplace Fatura by MaxAB-Wasoko, the leading regional e-commerce and supply chain super app. As part of the deal, EFG becomes a major shareholder in MaxAB-Wasoko and gains a board seat, underscoring its long-term fintech vision in Africa.
Founded in 2019, Fatura offers an asset-light marketplace model with a network of 626 wholesalers across 16 cities, significantly expanding MaxAB’s operational footprint and flexibility.
Now fully integrated, the platform enables retailers to access a broader product assortment, enhanced logistics, and embedded financing such as faster credit access.
This acquisition supports MaxAB-Wasoko’s broader strategy to consolidate Africa’s B2B e-commerce and fintech markets. Following their 2023 merger with Wasoko, which extended operations into Kenya, Rwanda, and Tanzania, MaxAB-Wasoko continues executing its vision of building a pan-African tech platform.
According to Belal El-Megharbel, CEO of MaxAB-Wasoko, “The acquisition of Fatura is not just expansion — it’s the realization of our ambition to become Africa’s one-stop-shop for retailers.”
By merging operational capabilities, product diversity, and fintech innovation, MaxAB is redefining the retail experience across the continent.
Aladdin ElAfifi, CEO of EFG Finance, commented, “We’re proud to partner with MaxAB-Wasoko as they transform the retail and supply chain landscape. Our board presence and shareholding reflect our commitment to supporting innovation in fintech across Africa.”
Fatura, previously acquired by Tanmeyah (an EFG Holding subsidiary) in 2022, complements MaxAB’s full supply chain from procurement to last-mile delivery, enhancing supplier access and market efficiency.
The integration is expected to drive significant revenue growth and operational gains within 12–18 months, with Fatura projected to contribute 25% of MaxAB’s Egypt revenue by year-end and strong prospects for scaling across African markets.
MaxAB-Wasoko’s fintech arm has doubled activity in Egypt, expanded into Morocco, and now finances over 9% of e-commerce sales, signaling rising demand for digital financial tools across the continent.
Together, MaxAB-Wasoko and EFG Finance are shaping the future of retail in Africa through a tech-driven ecosystem that empowers merchants, enhances supply chain reliability, and fosters sustainable growth.
