Flam, a startup specializing in AI infrastructure and mixed reality experiences, has successfully closed a $14 million Series A funding round led by RTP Global, alongside Dovetail and several strategic investors.
Founded in 2021 by Shourya Agarwal,Amit Gaiki and Malhar Patil, Flam is revolutionizing how brands connect with consumers through a seamless, app-less platform that delivers high-fidelity mixed reality (MR) experiences. The company’s proprietary AI technology enables real-time digital and 3D interactions within 300 milliseconds—without requiring downloads or redirects—making immersive experiences scalable and ready for large enterprises.
The new funds will be used to accelerate development of GenAI-powered products, expand into North America, Europe, and the Middle East, strengthen operations in Asia, scale AI infrastructure, and build partnerships with creative studios and media platforms. This funding sharpens the focus on delivering the GenAI toolset brands have been waiting for—a full-stack, scalable suite for measurable campaigns.
Flam has powered MR campaigns for over 100 global brands, including Google, Samsung, Emirates, Dabur, AJIO, Flipkart, Tanishq, and the US Presidential Campaign.
These campaigns have achieved 49x higher engagement and 4x better conversion rates compared to traditional advertising. Their technology spans multiple channels such as television, digital media, retail stores, packaging and print, outdoor advertising, and social and interactive platforms.
Nishit Garg, Partner at RTP Global, commented: “The time for MR is now, and Flam is uniquely positioned to lead this wave. Their clarity of vision and speed of execution make them a standout in this space. We are excited to support their expansion into the Middle East and beyond.”
In its next phase, Flam is launching new enterprise offerings including GenAI-driven 3D asset generation, an integrated digital advertising suite, no-code MR publishing tools, and custom analytics dashboards for retail, sports, broadcast, and live events.
Amal Parikh, Managing Director at Dovetail, added: “Flam is at the forefront of a rapidly growing market. As mixed reality shifts from novelty to necessity, Flam’s scalable deep-tech platform is redefining storytelling and consumer engagement. We’re proud to partner with this visionary team.”
