Stockholm, May 6, 2025 – Priceagent, the platform revolutionizing pricing strategy, has raised $550,000 in seed funding backed by its founders, consulting experts, and prominent angel investors, including former Cint executives.
The funding will accelerate team expansion, support sales growth, and speed up the global rollout of its intuitive self-serve platform, designed to give brands the real-time pricing insights they urgently need—especially amid economic volatility, supply chain disruptions, and new tariffs.
“Too many brands are still pricing by habit, by hope, or by copying competitors,” said Robert Tinterov, CEO and co-founder of Priceagent. “That doesn’t cut it anymore. We’re here to put an end to ‘hope-and-copy’ pricing and show companies exactly what they should charge, based on real customer willingness to pay, not guesswork. As trade wars intensify, this information is needed more than ever.”
Priceagent was founded on a key principle: pricing is the most powerful profit lever, yet most businesses treat it as a gamble. In a global market shaken by tariffs, inflation, and delays in point-of-sale data, slow pricing decisions are no longer viable.
The platform enables real-time price sensitivity testing using actual consumer feedback. With a clear picture of demand curves, price walls, and value thresholds, companies can confidently design pricing strategies to boost revenue, demand, or market share. It’s fast, smart, and returns pricing power to the hands of businesses.
Emanuel Lipschütz, a returning investor and seasoned tech entrepreneur, shared his vision:
“Having worked in the business of designing and securing critical IT infrastructure within a wide range of sectors, turning complex challenges into scalable solutions and leading high-stakes digital transformation projects, I’m keen to support this venture. Priceagent is set to transform the modern-day landscape of pricing intelligence, solving a real business problem at a critical time.”
The seed round closed ahead of schedule due to strong investor interest, driven by market need and early traction. Over 1,500 brands across 45+ countries are already using Priceagent, including Ticketmaster, Electrolux, Circana, Tripadvisor, Skanska, Marley Spoon, and Bridgestone Golf.
“We’re turning years of consulting expertise into scalable tech,” Tinterov added. “And we’re just getting started. This funding lets us bring that power to more teams, more quickly.”
