KUWAIT – Yango Play, the entertainment super app, has announced a strategic partnership with CARI, Kuwait’s leading food delivery platform.
This collaboration aims to deliver high-value benefits to users of both platforms by merging premium entertainment with practical delivery rewards.
As part of the agreement, CARI Unlimited subscribers will enjoy exclusive cashback rewards when they subscribe to Yango Play. These rewards can be redeemed for any orders made through the CARI app within Kuwait—giving CARI users additional perks while enjoying Yango Play’s entertainment services.
Bundling Yango Play and CARI Unlimited under one subscription introduces a new model for digital experiences in Kuwait, offering users unique value through a seamless combination of lifestyle and leisure.
By leveraging CARI’s wide reach and strong user base, the partnership enables full access to Yango Play’s comprehensive suite of entertainment offerings, including video-on-demand, music, mini-games, and Yasmina—its AI-powered bilingual assistant.
“We are excited to partner with CARI to bring even more value to our users in Kuwait,” said Mohamed ElGohary, Head of Business Development, MENA at Yango Play.
“This partnership not only enhances our offerings, but also aligns with our goal to connect with local audiences by providing them with high-quality entertainment and real-life rewards.”
Amel Mabrouk, Chief Operating Officer at CARI, added:
“We’ve always believed our app is about more than food—it’s about lifestyle. Bringing entertainment to our users exclusively through this partnership marks a major step toward realizing that vision… and this is just the beginning.”
This strategic alliance not only enhances user experience through cross-platform benefits, but also underscores Yango Play’s commitment to localizing its services in Kuwait. It sets a new benchmark for integrated digital services in the region, where entertainment meets everyday convenience.
