Flex, a startup providing personal finance software for business owners, has acquired Maza, a Spanish-speaking consumer finance app backed by Andreessen Horowitz (a16z), for $40 million, the companies told TechCrunch exclusively.
Flex offers a unified software and payments infrastructure helping entrepreneurs manage all their finances in one app. Maza originally served Spanish-speaking immigrants by helping them open bank accounts, issue debit cards, and obtain ITINs.
Over time, Maza discovered that many of its users were solopreneurs and small business owners, such as landscapers, cleaners, and subcontractors. This shift led Maza to focus on business-oriented financial tools tailored for this niche.
By 2024, Maza reported a 290% YoY revenue growth and had reached 250,000 users, catching Flex’s attention as a strategic entry point into the solopreneur segment.
“As both companies gravitated toward the same user — business owners with consumer needs — the lines between the two began to blur,” said Flex founder and CEO Zaid Rahman. “Rather than build a parallel product, it made more sense to combine forces and scale from day zero to year ten.”
Maza will rebrand as Flex Consumer, and its founders – Luciano Arango, Robbie Figueroa, and Siggy Bilstein – will take executive roles at the combined company.
Maza funded its pivot through a previously undisclosed $15 million Series A in 2024, led by Wellington with participation from a16z, Tusk Venture Partners, Titanium Ventures, singer Anderson Paak, and former Amex Bank CEO Anré Williams, bringing total funding to $24 million.
Flex, also founded in 2022, has raised $45 million in equity and secured $300 million in credit facilities, exclusively to fund its credit card offering. It was valued at $250 million as of March 2025.
95% of Maza’s 22-person team has integrated into Flex, which had 64 employees by the end of 2024.
According to CB Insights’ Q1 2025 report, fintech M&A has surged, with 184 global deals in Q1 2025 compared to 143 in Q3 2024.
