Riyadh, Saudi Arabia – Blacklane, the global luxury chauffeur service, has unveiled its expansion into Saudi Arabia as the first phase of its international growth strategy, backed by TASARU Mobility Investments, a Public Investment Fund subsidiary.
Blacklane has deployed a fleet of premium vehicles in Riyadh, Jeddah, Dammam, and Mecca, with electric vehicles (EVs) set to join the fleet soon to meet rising demand for sustainable, high‑end mobility.
The company also announced the launch of the Blacklane Chauffeur Academy, offering professional training programs to bolster local talent and uphold global service standards.
Dr. Jens Wohltorf, CEO & co‑founder of Blacklane, remarked: “This partnership with TASARU enables us to bring our premium chauffeur services to Saudi Arabia, enhancing mobility solutions with a focus on sustainability and service excellence. We look forward to contributing to the Kingdom’s dynamic growth and development.”
Michael Mueller, CEO of TASARU Mobility Investments, added:
“At TASARU, we believe in investing in the future of transportation. Blacklane’s innovative approach aligns harmoniously with our vision of having a more sustainable and environmentally conscious mobility solution across the Kingdom. We are excited to support Blacklane’s expansion plans in Saudi Arabia. and look forward to seeing the positive impact this collaboration will have on the market.”
Blacklane has established its Riyadh office under General Manager Adib Samara, assembling a dedicated team across sales, marketing, operations, and account management to drive its Saudi rollout and future expansions
