Ibtikar Fund, based in Palestine, has announced its investment in MENA Analytics, a company specializing in market research and data analysis. The company aims to transform how businesses in the Middle East and North Africa (MENA) region access and utilize market information.
This investment aligns with MENA Analytics‘ regional expansion plans, as the company leverages artificial intelligence and advanced analytics to provide accurate and cost-effective market insights for small and medium-sized enterprises (SMEs).
Amber Amleh, Managing Partner at Ibtikar Fund, stated:
“MENA Analytics addresses a critical gap in the MENA market by providing high-quality data collection and analysis for businesses that have long lacked access to such services. We are excited to support their expansion and the development of technologies that will enable companies to make data-driven and actionable decisions.”
While global market research firms like Nielsen and Ipsos dominate the sector, they often focus on large enterprises in developed markets, leaving SMEs in the MENA region underserved. On the other hand, local consulting firms offer expensive, slow, and limited-scope research.
MENA Analytics offers a unique solution that combines deep regional expertise with modern technologies. The company relies on AI-powered analytics and process automation to deliver high-quality research services at lower costs and faster turnaround times, giving businesses a real competitive edge.
After achieving strong success in the Palestinian market, MENA Analytics is preparing to expand into Jordan and Saudi Arabia. This investment aims to enhance the company’s capabilities in AI-driven analytics and broaden its operations to serve wider markets.
Yousef Srouji, Co-Founder and CEO of MENA Analytics, said:
“Our mission is to provide access to high-quality data for all businesses in the MENA region, enabling them to make better and more informed decisions. With the support of Ibtikar Fund, we are ready to expand our regional presence and deliver innovative data solutions to more companies.”
