From her early beginnings in the travel industry to establishing her own hospitality enterprise, Sarah has built a career defined by passion, integrity, and innovation. Her leadership philosophy is rooted in eco-conscious growth and human connection, combining technology with authentic cultural experiences to create memorable journeys for visitors while contributing to Oman’s long-term sustainability goals.
CEO
Sarah Chortani
Sarah Chortani is a visionary entrepreneur redefining Oman’s tourism and hospitality industry through innovation, sustainability, and cultural authenticity. As the Founder and CEO of Funun Hospitality and Tourism Group, she has emerged as one of the most influential figures in shaping the nation’s modern hospitality landscape. With over 17 years of professional experience, including 15 years of transformative leadership in Oman, Sarah’s journey embodies resilience, creativity, and purpose-driven entrepreneurship that continues to set new standards in the region’s tourism ecosystem.
Career Journey
– Founder & Chief Executive Officer – Funun Hospitality and Tourism Group (Present) – General Manager – Sama Travel – Head of Leisure Department – Travel Point, Oman – Leisure Coordinator – Travel Point, Oman Throughout her career, Sarah has demonstrated an exceptional ability to envision, execute, and scale pioneering projects that position Oman as a leading destination for tourism and cultural exploration.
Strategic Contributions
– Founded Funun Hospitality and Tourism Group, a brand that fuses eco-friendly design, cultural immersion, and cutting-edge technology to deliver sustainable tourism experiences. – Launched major MICE programs for international brands such as Mercedes, L’Oréal, and Audi, enhancing Oman’s global tourism visibility. – Introduced innovative cycling tours endorsed by the Minister of Tourism, promoting adventure travel and community engagement. – Developed staycation and domestic tourism programs during the COVID-19 pandemic, helping sustain the hospitality sector through local market adaptation. – Advocated for environmental and social sustainability, ensuring that every project under Funun contributes positively to Oman’s heritage, people, and ecosystems.
Committees & Industry Engagement
– Member – Tourism Committee, Oman Chamber of Commerce and Industry – Speaker & Mentor – on sustainable tourism, women’s leadership, and innovation in hospitality – Advisor – to public and private initiatives promoting eco-luxury travel and cultural tourism
Academic Background & Professional Expertise
– Bachelor’s Degree in Business Administration – Specialization in Eco-Technology and Sustainable Tourism Her academic foundation in eco-technology and business administration has empowered her to integrate environmental responsibility and technological advancement into every aspect of hospitality management.
Leadership Philosophy & Vision
Sarah’s leadership is built on empathy, creativity, and strategic foresight. She views hospitality as an art form—a bridge between people, culture, and nature. Her vision for Funun Hospitality and Tourism Group is to craft experiences that are not only luxurious but also meaningful, blending tradition with innovation to enhance both guest satisfaction and community well-being.
Recognition & Impact
– Recognized by Oman’s Minister of Tourism for pioneering tourism programs that elevated the nation’s global image. – Celebrated by industry peers and stakeholders for advancing responsible tourism practices and women’s leadership in the hospitality sector. – Regularly featured in industry discussions and mentorship platforms, empowering emerging leaders in travel and sustainability.
Leadership Impact
Sarah Chortani’s legacy continues to inspire a new generation of hospitality professionals and entrepreneurs. Through Funun Hospitality and Tourism Group, she is not only transforming Oman’s tourism ecosystem but also positioning the nation as a regional model for sustainable, artful, and human-centered tourism. Her story is a testament to how passion, purpose, and perseverance can elevate both an industry and a nation’s cultural identity.
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