Since founding Darent in 2021, she has led the company to become a leading Saudi platform connecting travelers seeking accommodations with local hosts, now boasting over 4,000 registered hosts and 6,000 rooms. Under her leadership, Darent closed a $1 million pre-seed funding round from a venture capital firm in its first year, paving the way for rapid market penetration.
Founder & CEO
Hanin Alsubaie
Dr. Hanin Alsubaie, Founding CEO of Darent, has been recognized for the second year in a row among Forbes Middle East’s Most Powerful Travel & Tourism Leaders for 2025 — a testament to her growing influence in shaping the region’s tourism and proptech sectors.
Career Journey
– Darent – Founder & CEO (since 2021) – General Authority for Small and Medium Enterprises (Monsha’at) – Consultant – Early career at Nestlé during her academic studies
Industry Engagement & Speaking Roles
– Speaker – Human Capability Initiative (2024), under the patronage of H.R.H. Crown Prince Mohammed bin Salman and attended by Saudi ministers and global leaders – Speaker – Smart Buildings Environment Forum (2023) – Featured in Forbes Middle East Top 100 Travel & Tourism Leaders (2024, 2025)
Academic Credentials
– PhD in Science & Biology – King Saud University
Leadership Impact
Dr. Alsubaie’s work bridges technology, hospitality, and sustainability, introducing innovative digital solutions to enhance Saudi Arabia’s tourism ecosystem in alignment with Vision 2030. Through Darent, she has empowered thousands of local hosts, promoted cultural exchange, and positioned Saudi Arabia as a growing player in the global travel and accommodation market.
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