Mila Celebrations, a Saudi-based AI-powered event management platform, has announced the signing of a $5 million strategic partnership with Rodyan Group, aiming to accelerate the growth of their unified event services platform, expand user reach, and enhance customer experience—in alignment with Saudi Vision 2030’s digital transformation goals for the events industry.
According to the IMARC Group 2024 report, Saudi Arabia’s event management market is valued at around $9.5 billion, with a projected CAGR of 8.4%, expected to reach $19.5 billion by 2033. The General Entertainment Authority (GEA) reported that over 72 million visitors attended events in 2023, highlighting the industry’s rapid expansion and growing need for innovative tech-driven solutions.
This partnership positions Mila as a market leader, integrating technology, creativity, and operational excellence to capture a larger market share. Since its inception, Mila has redefined traditional event planning through full automation of event management, from concept and design to vendor coordination and on-site execution.
“This partnership represents a strategic dimension beyond financial value. It aims to reshape how events are organized with greater innovation and efficiency. At Mila, our mission is to simplify the entire event journey through a s ingle intelligent platform. Together with Rodyan, we merge advanced digital capabilities with deep operational expertise to deliver a seamless experience for individuals and enterprises alike.”
Mohammed Al Salman, CEO of Rodyan Group, added:
“What attracted us to Mila is their focus on solving a genuine challenge in the events industry through a platform that empowers clients to design and execute their entire event—from concept to implementation—within one integrated digital experience. The use of AI to visualize and design the event’s identity before execution makes the process faster and more efficient.”
The collaboration marks a significant milestone in advancing Saudi Arabia’s events sector, with Mila aiming to increase its annual bookings by over 200% by 2026 and double its partner network, leveraging its robust AI infrastructure.
About Mila Celebrations:
A Saudi AI-based event management company simplifying booking, planning, and execution through a digital platform that connects consumers and suppliers within one smart ecosystem—enhancing efficiency, transparency, and customer experience.
About Rodyan Group:
Founded in 2008, Rodyan Group is a Saudi leader in event management and experiential production. With hundreds of large-scale projects delivered across government and private sectors, the company blends creativity, operational excellence, and deep cultural insight to craft exceptional experiences for its clients.
