Profound, a U.S.-based AI visibility tracking platform, has raised $20 million in a Series A funding round led by Kleiner Perkins, with participation from Khosla Ventures, NVentures (NVIDIA’s investment arm), Saga Ventures, South Park Commons, and SV Angel. The round also saw contributions from notable angel investors including Guillermo Rauch (Vercel), Andrew Karam (AppLovin), Jordi Hays (TBPN), David Senra (Founders Podcast), Jordan Singer (Mainframe), and Kevin Wang (Braze).
Founded in 2024 by James Cadwallader and Dylan Babbs, Profound offers an analytics platform that helps brands understand and manage how they appear in AI-generated content, such as responses from AI assistants like ChatGPT. With AI search rapidly shaping how consumers interact with information, Profound empowers companies to monitor and influence their brand visibility in real-time.
The company currently processes over 100 million AI search queries per month, operates in 18 countries and 6 languages, and serves major clients including Indeed, MongoDB, and Ramp. These clients have reported a 25–40% improvement in AI visibility within just 60 days of using Profound’s tools.
Profound also offers a specialized product, Profound Lite, priced at $499/month to help small businesses monitor and improve their AI presence.
The new funding will be used to expand engineering and data science teams, enhance platform features, and accelerate growth into new AI ecosystems. Profound’s long-term vision is to build the marketing infrastructure for the emerging agentic internet, where intelligent agents shape how people find and consume information.
“We’re building a once-in-a-generation marketing platform to connect brands with the new frontier of AI search,” said Profound’s founders.
